Principle: Everything is subjective

“That everything is subjective in the human mind. Our emotions, our opinions, they’re all relative. It all depends on perspective.” – Jasmine Warga, My Heart and Other Black Holes

The often quoted saying that beauty is in the eye of the beholder may apply to other aspects of life — such as to what people consider as to have value, importance, or significance. To a person living in the city with the comforts of modern day civilization, a bottled water may have no such value and thus it may easily be given away. To a person living in the desert, that is not the case.

In business, whether what is being sold has value depends on whether people are willing to buy it — and if there are, how much? The price is a function of the agreed perceived value by the seller and the buyer. This is more apparent in services than in goods/commodities as the one performing the service has qualities and expertise that is not readily visible to those who do not know what they are looking for in the output or result.

In life, how one perceives the world and understand it depends on his/her collective experience — from the values instilled on him/her by his family and close relatives, learnings picked up from formal education, interactions with friends, experiences in the workplace, and so on. It is for this reason that realities may differ between individuals even if they grew up in the same neighborhood, went to the same school, and even worked in the same companies.


principle – n. a fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning. (Oxford Languages via Google Search)

Inspired by Ray Dalio’s book entitled Principlesm, I’m codifying my own set of principles to understand and better my decision-making.