GREAT TO LEARN THAT INTELLECTUAL PROPERTY IS NOW TAKING CENTER STAGE.
I recall making the usual joke when I was an MBA Instructor teaching at San Beda University. I taught varied commercial subjects from obligations and contracts, labor law, agency, insurance, torts and damages, to intellectual property.
I usually took my time when we reach the topic on intellectual property as it was one of my favorite subjects since law school. (Thanks to a very cool law professor who to this day I describe as a 60-year old hippie. Peace!)
At the start of the class, and this is where the joke comes in, I ask a simple question: “What’s the most important asset of a business?”
Puzzled, students were uncertain whether to use the conventional wisdom that no one would dare challenge if they do not want to be labeled as anti-people. More importantly, they have are taught by one of the best Deans in MBA who happens to teach human resources.
I’ve seen it played out many times. Many would murmur “people” while some would be silenced at the thought that the conventional wisdom might not be correct.
Without belittling the people that makes up the business, I slowly discuss the value of big brands like Coca-Cola, Apple, and Samsung. As I explain that their valuations run in the billions, the pupil in their eyes widen to a new realization
This is the golden moment of many teachers. You got the attention and curiosity of your students. You got a spark lit.
As far as I can remember, I have been aware of brands growing up. They are the default whenever we buy products, from toothpaste to clothing. We bought them because we trusted them. We chose one over the other because of the promise that the brand repeatedly offerred to us.
It was in law school that my curiosity piqued. While not required, I made it a mission to sign up for a course in Intellectual Property. This was a big thing, as during our time, you “bet” using credits in order to get the course you want or to avoid a law professor. I used a substantial amount of credits to ensure that I got in the course. It was worth it in the end.
Now in my professional career, I regularly develop intellectual property assets, primarily through copyrighted books, online content, and designs. Intellectual property is thus close to home for me. It is for this reason that when I learned about the IPO-PHL seminar that I freed my schedule, flew from Manila to Cebu, and devoted all my attention and focus to the updates on intellectual property via their MCLE program. It bears mentioning that I had already completed my MCLE last year and thus this was very much voluntary and out of sheer interest on my part to sign up again for an MCLE even if no credits would be earned.
The learning was invaluable.
I am thankful to the Intellectual Property Office of the Philippines (IPO-PHL) and the lecturers for a fun-filled and entertaining learning experience. Thankful also to the venue at Radisson Blue which prepared sumptous food adding more to the great experience.
Images: Photographer / Intellectual Property Office of the Philippines